shopping cart abandonment

Some things that may be a bit troubling if you run an online shop… 44% of buyers now expect to receive an email if they left items in their shopping cart without purchasing, says a study from Bronto Software. There may be an ulterior motive to this behavior – almost 40% of these people expect to get a coupon in that reminder email, either for a discount or for free shipping. The problem is that another 32% of them find those reminders very annoying and it’s likely to make them less likely to return to the website in the future… It’s… Continue Reading