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Weekly Links Roundup – Best Pinterest Images, Recycle Old Content, Analytics, Google My Business

August 31, 2018 by Debbie Campbell

The top website and online marketing links of the week.

Pinterest can be a great marketing platform for your business if your customers are there (same goes for all social media platforms). But do you know how to maximize your efforts? Here’s a post showing what types of Pinterest images get the most engagement.In short: avoid faces, use vibrant colors (especially red) and include lots of detail in your photos.

I’ve written before about reusing your old blog or website content – you spent all that time making it, so why should it not continue to work hard for you long after it’s first published? Learn 5 ways to recycle old content using email.

For those who have yet to use Google Analytics or are brand new to it, it can certainly be overwhelming. Here are some playful suggestions for getting familiar with Analytics.

You’ve likely heard about Local Search. But if you work at home, or do your work at your clients’ locations (think locksmith or carpet cleaner) and don’t have a traditional brick-and-mortar location, can you still get involved? Yes you can! And you should. Learn about setting up a service-area business profile on Google My Business.

On that topic, if you’re not yet using Google My Business, now’s the time to claim and verify your listing, and get to work on your profile. Get expert tips on setting up and optimizing your Google My Business profile.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

 

Filed Under: Self-Promotion and Marketing, Social Media, Newsletters and Email Campaigns, Analytics Tagged With: google analytics, pinterest, social media, local search, old content, repurposing content, google my business

Friday Link Wrapup – Cyber Monday, Instagram and Popups

November 13, 2015 by Debbie Campbell

The top website and marketing links for this week.

This should inspire you – read how one small business made $67k off one Cyber Monday email last year (I can hear those cogs turning now…).

The science of Instagram – what types of photos and descriptions get the most likes. Did you know that photos dominated by cooler colors like blues and greens get more likes than those with lots of reds and yellows? (I’m a new enthusiast of Instagram so this is a cool read).

Four ways to use Pinterest to support your holiday marketing efforts.

Finally – do you find popups irritating? Do you use them to build email lists? Here’s great article with some tips on how to optimize the use of popups for better results for you and less hassle for your readers.

 

Filed Under: Self-Promotion and Marketing, Social Media, Newsletters and Email Campaigns Tagged With: cyber monday, email marketing, instagram, pinterest, popups

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