The top website and marketing links of the week. Here’s a great case study showing how UX design and visual hierarchy can improve conversion rates of a web page. Simple changes can bring you noticeable results! If your site is not converting as well as it could be, a brand new year is a great time to improve. Get in touch, Red Kite can help. Where you host matters. Why would you relegate your business website, which hopefully is helping you earn a living, to a $1.99 hosting account? Here’s the latest big outage news from EIG, who bought up… Continue Reading
hosting
Weekly Links Roundup – Creating Trust, Hosting Multiple Sites, Instagram, SSL
The top website and marketing links of the week. Not just for websites… learn how attentive UX design can help you create trust for your brand across the board (but note how important good website design is!). How many business websites do you have? If you’re like one of my clients, you might have 6 – and hopefully they’re not using the same hosting account like his sites are! If you do this, you put all your sites at risk. If one gets hacked, all of them can easily be compromised. The best situation is one site per hosting account… Continue Reading
When Is It Time to Say Goodbye to Your Long-time Host? Eight Signs a Change May be Due
Change can be uncomfortable. If you’ve been with a host for a really long time, the idea of moving away from them, losing that familiarity, not having them at your back anymore (whether they really were or not, or used to be but now not so much), can be scary. Maybe you feel an obligation to them. Or, you have a real obligation, like a 3-year contract. ‘Moving hosts’ is often a frighteningly intimidating prospect – just ask my clients. A few weeks ago a new client signed up for my WordPress maintenance service, but I had to let her… Continue Reading
Friday Link Wrapup – Hosting and Performance, SEO, Email Marketing
If you think it doesn’t matter where you host your business website, think again. Cheap shared hosting is not a bargain when slow loading times can be costing you customers and conversions. Check out our post on hosting and performance here. When it comes to optimizing your site pages or posts, you don’t want to waste time and effort – but you could be doing just that if you’re adhering to these 6 outdated SEO strategies that are no longer important – or could actually be hurting your site. And since we’re talking about not doing things – here are some email… Continue Reading
Friday Link Wrapup – Keywords in Domains, Hosting Moves, Online Mistakes
The top website and marketing links for this week. Verisign researchers published some interesting info about keywords in domains in May… their study shows that domains that have keywords matching a given search query received more clicks than those with no keyword. By the numbers: No search keywords in domain: 12.44% click rate 1 search keyword in domain: 21.79% click rate 2+ search keywords in domain: 25.30% click rate So when you’re considering domain names, it pays to make sure one or more of your product or service’s important keywords are included in the domain (of course, I haven’t done… Continue Reading
Slow is bad.
If waiting for your own business website to open is mildly irritating to you, magnify that feeling by about 10x to understand how visitors and customers view any delays. I recently worked on a site that was build on my production server (a dedicated server), with extremely fast load times. Once the project was complete and I moved the site to the client’s hosting account, everything seemed to go in slow motion. The account is hosted by one of if not the most popular low-cost hosting providers – who incidentally have a reputation among my colleagues as having some of… Continue Reading