The top website and online marketing links of the week. When is it safe to remove old redirects within your site? The answer may surprise you – it could be ‘never.’ Learn how to judge if it’s okay to remove that old redirect or not. Do you have a nonprofit website? If you do, this post is for you! Read about the 10 features every nonprofit site should have, including: Ways to donate or become a supporting member Members-only content Clear calls-to-action to get people to join or donate If you recruit volunteers, easy access to volunteer info Check out… Continue Reading
call to action
Weekly Links Roundup – Non-profit Newsletters, Testimonials, Improving Conversions, Calls-to-action Best Practices
The top website and marketing links of the week. If your business (in any industry) has an email newsletter, you might find yourself hard-pressed to find something interesting to write about every month (or week, or whatever your timetable is). Here’s a guide to developing newsletter content for non-profits that will help readers better understand and connect with you. I always encourage clients to display testimonials on their websites – they can be a powerful persuader for potential new customers. Research shows that 70% of consumers will trust an online opinion of even someone they don’t know personally. But –… Continue Reading
Friday Link Wrapup – Resigns and SEO, Calls to Action, Email Templates
The top website and marketing links for this week. Your site may be outdated. It may no longer provide a great experience for users or you may have noticed conversions are decreasing. If you’re at the point where you’re seriously considering a website redesign, you probably already know that the risk of wiping out some of your SEO efforts is a real possibility. Learn how to do that redesign without damaging your SEO. Speaking of redesigns… they provide an excellent opportunity to reconsider – or beef up – your calls-to-action. Here’s a nice collection of 30 good call-to-action examples for inspiration…. Continue Reading
Friday Link Wrapup – Ideal Customers, Missions, Conversions
The top website and marketing links for this week. Creating user personas is something done often when designing a website, but it can also be very useful for business owners. Here are 6 steps to identifying and targeting your ideal customer that walk you through it. Considering a redesign of your site? Before you do it, clarify the mission of your site to help you focus on what’s most important. Make it crystal-clear what you offer and what you want people to do on your site. And finally – need more conversions on your site (who doesn’t)? Here are 4 quick tips… Continue Reading
Friday Link Wrapup – Google Analytics, Mind Mapping, Getting More Clients
The top website and marketing links for this week. Here is a very, very basic overview of Google Analytics reports for beginners. This doesn’t go into detail – just provides a nice intro on three key default reports. And here’s a chart for learning your way around the features and controls in a report. Learn how including some kind of penalty (limited time or supply) can increase clicks of your call-to-action buttons. A few weeks ago I found this great, very simple to use mind-mapping app from Google. It’s called Coggle, and it’s a great way to diagram complex information for yourself or… Continue Reading