Friday Link Wrapup – Should I Do an Email Newsletter?

The top website and marketing links for this week.

Do you write a newsletter for your customers and prospects?  Are you on the fence about that newsletter? I feel you; it can be a lot of work to write a newsletter especially if you’re blogging too, and even more so if you have more than one website to manage.

Here are three posts about the value of email newsletters – arguments for, against, and a compromise which I quite like (putting newsletter content in your blog and linking to it). Maybe this will either vindicate what you’re doing or help change your mind…

For newsletters: 11 Reasons Why Your Email Newsletter Beats Social Media

Against them: Why You Shouldn’t Create a Newsletter (and What to Do Instead)

Somewhere in the middle: Move Your Newsletter Content To Your Blog And Reach A Wider Audience