Gabrielle Endress, owner of consulting firm Endress Analytics, hired Red Kite to design and build a custom WordPress theme for her blog after getting frustrated with some aspects of the commercial theme she’d been using. Mainly, the featured content slider on the home page – a tool that displays an image and content from each…
If waiting for your own business website to open is mildly irritating to you, magnify that feeling by about 10x to understand how visitors and customers view any delays. I recently worked on a site that was build on my production server (a dedicated server), with extremely fast load times. Once the project was complete…
We built the Envisagent site with client Tom Stuve, a Colorado-based IT services provider and digital signage specialist. The WordPress site has a custom theme and a sign gallery to show off his work; for the most part the site serves as a services guide for the two parts of the company. Before we even…
Dog’s Best Life is an online magazine/blog for dog lovers. Dog’s Best Life’s owner, Sara Hansen, found herself with a commercial WordPress theme that had some serious problems.There was no obvious way to edit some basic elements of the theme, plus it was completely broken in Firefox. After contacting the theme provider together and not…
I read a terrific article in Entrepreneur magazine last night by Ann Handley, chief content officer at marketingprofs.com. This article was about how to transform your underperforming website from a static brochure (you know, the kind people look at once then put away in a drawer) to a fully-functioning ‘member’ of your sales staff. So…
Content management systems (CMS) can be a huge timesaver for your business. They can free you from a web designer that takes forever to edit your site, and give you the tools to make changes on your own time. They can also provide you with interesting functionality that’s more difficult and more expensive to add…
Red Kite’s added two targeted consulting services to its menu – the Website Evaluation and the Quick SEO Audit. The Website Evaluation is perfect for the business owner who is considering a redesign, but doesn’t know where to start. We’ll do a review of your site’s design, navigation, general usability, content and conversion methods and…
Today we’re finishing up our guest post from Karen Marcus of Final Draft Communications. In Part 1 of this post, I listed the four primary elements of website development, and observed that many business owners attempt to create the content (also known as copy) piece themselves. I noted the importance of content, and offered a…
Content is one area in which many business owners do try to do it themselves. You might want to try it too. After all, who can describe your business better than you can?
Yet, when you write content for your own website, there can be some challenges.
Fort Collins-based Atlas Roofing needed a new website. Owner Rob Godin is a friend of both mine and SEO partner Laurie Macomber of Blue Skies Marketing and we were hired for the project. We designed and developed a new custom WordPress site that will let Rob and his staff control the content as well as…
Often I’ll need clients to send me files – documents for their contract or images for their website project. Normally I use Dropbox, but I’ve just discovered Ge.tt. Ge.tt is still in beta but I thought I’d give it a try. It really couldn’t get much easier. Go to http://ge.tt/, click the big Share Files…
If your site is built on the WordPress platform, there’s a plugin (of course there is) that can save you some headaches, especially if you already have lots of outgoing links and/or are actively adding new links in blog posts or pages. Broken Link Checker is a plugin I install on all client sites. Install…