The top website and online marketing links of the week. Are you a stats person? This is just for you! Here is HubSpot’s ultimate list of marketing statistics for 2018 – enjoy! Some of the standouts for me include: 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue Corona, 2018). What this means: you need an SSL certificate for your site if you don’t already have one. 70-80% of search engine users are only focusing on the organic results. (MarTech, 2018). What this means: the majority of searchers ignore the paid results on… Continue Reading
website redesign
Friday Link Wrapup – Resigns and SEO, Calls to Action, Email Templates
The top website and marketing links for this week. Your site may be outdated. It may no longer provide a great experience for users or you may have noticed conversions are decreasing. If you’re at the point where you’re seriously considering a website redesign, you probably already know that the risk of wiping out some of your SEO efforts is a real possibility. Learn how to do that redesign without damaging your SEO. Speaking of redesigns… they provide an excellent opportunity to reconsider – or beef up – your calls-to-action. Here’s a nice collection of 30 good call-to-action examples for inspiration…. Continue Reading
Things to Consider When Doing a Website Redesign
I just recently launched the fifth website redesign of Red Kite since starting out in 2005 – actually it was overdue, but as most small-studio web developers will tell you they rarely have time to spend on their own sites. I took a week during Christmas to do most of the work and have been putting the finishing touches on it since then. There are a lot of things that go into a successful website redesign – probably a lot more than you think. It’s a big project, but here a few things to keep in mind if you’re ready to… Continue Reading
Friday Link Wrapup – Hiring a VA, Membership Site SEO, Website Redesign
The top website and marketing links for this week. Too much to do, not enough time? If you own your own business, this is you. Ever thought about hiring a virtual assistant (VA) but weren’t sure you could keep them busy? Here’s a list of all the things you might consider outsourcing to a VA. If you run (or are thinking about starting) a membership site where premium content is behind a paywall, check out these tips on membership site SEO. And finally… as 2016 approaches you may be like me, where you do some serious business analysis at the end of the… Continue Reading