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Weekly Links Roundup – Best Pinterest Images, Recycle Old Content, Analytics, Google My Business

August 31, 2018 by Debbie Campbell

The top website and online marketing links of the week.

Pinterest can be a great marketing platform for your business if your customers are there (same goes for all social media platforms). But do you know how to maximize your efforts? Here’s a post showing what types of Pinterest images get the most engagement.In short: avoid faces, use vibrant colors (especially red) and include lots of detail in your photos.

I’ve written before about reusing your old blog or website content – you spent all that time making it, so why should it not continue to work hard for you long after it’s first published? Learn 5 ways to recycle old content using email.

For those who have yet to use Google Analytics or are brand new to it, it can certainly be overwhelming. Here are some playful suggestions for getting familiar with Analytics.

You’ve likely heard about Local Search. But if you work at home, or do your work at your clients’ locations (think locksmith or carpet cleaner) and don’t have a traditional brick-and-mortar location, can you still get involved? Yes you can! And you should. Learn about setting up a service-area business profile on Google My Business.

On that topic, if you’re not yet using Google My Business, now’s the time to claim and verify your listing, and get to work on your profile. Get expert tips on setting up and optimizing your Google My Business profile.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

 

Filed Under: Self-Promotion and Marketing, Social Media, Newsletters and Email Campaigns, Analytics Tagged With: google analytics, pinterest, social media, local search, old content, repurposing content, google my business

Weekly Links Roundup – Social Media Auto Posting, SEO Glossary, SEO Challenges, Color

August 10, 2018 by Debbie Campbell

The top website and marketing links of the week.

Need an easy way to manage the auto-posting of your WordPress blog posts to your various social media sites? Here’s a roundup of 10 plugins for social media auto-posting. I use Revive Old Post for republishing old content, and I’ve also used a plugin not on this list: Social Media Auto Publish. It’s free but limited to Facebook, LinkedIn and Twitter.

Ever been doing your own SEO (or trying to decipher something your SEO expert sent you) and having to deal with acronyms and terms you don’t recognize? Here’s a comprehensive great big glossary of SEO terms for your small business reference library.

Speaking of SEO – ever tried to do it for a product or service with no (that’s zero) search demand? It’s not an impossible task, you just need to think a bit more creatively.

Finally… this week I’ve been working with a client to refine their logo – and by association, website – color palette. Here’s a guide to using color psychology to increase conversions and interactions on your site.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

 

Filed Under: Social Media, Web Design, Conversion Rates Tagged With: social media, color psychology, improving conversions, old content, seo terms, demand

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