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client relationship

Weekly Links Roundup – Email Signatures, Asking for Referrals, Project Launches, Images in Posts

August 17, 2018 by Debbie Campbell

The top website and online marketing links of the week.

Ever give much thought to your business email signature? Not for your newsletter – just your everyday email. I have to admit I hadn’t paid much attention to mine in quite a while, but this week a colleague pointed out that I could make that sig work a lot harder for me if I wanted to. While doing some research into this, I came across a post on 25 effective business email signatures from pros that might give you some inspiration as well.

One of the top tips I got from this post and others I found was to ask for referrals in your signature, if your business benefits from them. My colleague told me that he’d once asked his clients about referrals and most said they’d be happy to give them – but they’d never been asked. So ask! Here’s a guide on asking for referrals without sounding desperate.

This week I’ve been working on revamping my older launch documents – what a design/development client gets when their project is complete. Now I have a more cohesive launch package that includes a thank you letter, project sign-off form, training documentation, optional maintenance plan and more all presented in a Red Kite-branded folder for keeping. How do you deal with the completion of a project? Do you regard it as the end of the relationship, or more like a new beginning? Here’s something I found on building happy long-term client relationships for web professionals, but it can apply to other businesses easily.

Finally… a great post detailing 10 places to get free stock images for your blog or website. Adding a photo or two to your blog post is not just a way to build visual interest and better communicate the idea behind your post – did you know that they can also help with search engine ranking? If you use appropriate keywords in the image file name, and fill in the ALT text and image description, they can help your post get found more easily in searches. And social media shares are much more likely with posts that have images. Learn more about why you should include images in posts. Yes, I’m aware there’s no image in this post, thanks… it’s hard to find a single metaphor that works for email signatures/referrals/client relationships/stock photos.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

 

Filed Under: Self-Promotion and Marketing, SEO, Website Content, Newsletters and Email Campaigns, Client Relationships Tagged With: client relationship, content, seo, stock photos, email signatures, referrals, images in posts

Operate as if You'll be in Business Tomorrow

September 19, 2013 by Debbie Campbell

I read a great quote this morning that just came to mind again, triggered by an email I just received.

It was from a Fort Collins landscape maintenance company that we’ve used for a couple of years. Back in March we received a flyer from them about spring cleanup specials. I called and spoke to someone in the office and waited for someone to call me back about an appointment, but no one ever did. 

Later in the spring I called and emailed them asking for an appointment for aeration and weed help. I couldn’t get an answer by phone, and never got a reply to email either. I assumed they must either be out of business or too busy to get back to me.

The email I just received was very congenial, letting me know they were ready to schedule me for a sprinkler blowout on October 14th between 1 and 2:00 pm. I asked them to remove me from their mailing list.

The quote this morning was from Richard Branson and is right on the mark: “Let’s do business like there is a tomorrow.”

Even if you’re so busy you can’t think, always remember that nurturing an existing client relationship is much easier than building a new one. Even an email or call that takes 30 seconds can make the difference between a happy client and one who’s left for a competitor.

Filed Under: Getting Help Tagged With: client care, client relationship, doing business, email

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