newsletters

Custom email templates are nice – they can be designed to match your website (and other marketing tools) and most all the major email newsletter sites allow you to use your own, rather than choosing one of their pre-designed templates. It looks much more professional than using a generic template that doesn’t quite match your other marketing efforts. But testing is important! As I’m redesigning Red Kite’s HTML template to match the new website, I’m reminded of this painful fact firsthand.  With the plethora of web-based, desktop and mobile email clients out there, designing and coding a custom template that… Continue Reading