Red Kite Creative

improving conversions

Weekly Links Roundup – Social Media Auto Posting, SEO Glossary, SEO Challenges, Color

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The top website and marketing links of the week.

Need an easy way to manage the auto-posting of your WordPress blog posts to your various social media sites? Here’s a roundup of 10 plugins for social media auto-posting. I use Revive Old Post for republishing old content, and I’ve also used a plugin not on this list: Social Media Auto Publish. It’s free but limited to Facebook, LinkedIn and Twitter.

Ever been doing your own SEO (or trying to decipher something your SEO expert sent you) and having to deal with acronyms and terms you don’t recognize? Here’s a comprehensive great big glossary of SEO terms for your small business reference library.

Speaking of SEO – ever tried to do it for a product or service with no (that’s zero) search demand? It’s not an impossible task, you just need to think a bit more creatively.

Finally… this week I’ve been working with a client to refine their logo – and by association, website – color palette. Here’s a guide to using color psychology to increase conversions and interactions on your site.

Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

 

Weekly Links Roundup – Non-profit Newsletters, Testimonials, Improving Conversions, Calls-to-action Best Practices

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The top website and marketing links of the week.

If your business (in any industry) has an email newsletter, you might find yourself hard-pressed to find something interesting to write about every month (or week, or whatever your timetable is). Here’s a guide to developing newsletter content for non-profits that will help readers better understand and connect with you.

I always encourage clients to display testimonials on their websites – they can be a powerful persuader for potential new customers. Research shows that 70% of consumers will trust an online opinion of even someone they don’t know personally. But – there are good and bad ways to handle testimonials that impact their effectiveness. Learn how to manage testimonials.

One good way to improve conversions on your site is to make it a journey, not a set of pages with no guidance. Use a call-to-action to take your visitor where you want them to go, and use internal links to bring them deeper into your site. Get more tips on improving conversions.

And since we’re talking calls-to-action, here’s a post detailing CTA examples and best practices. See how seven other sites do it, and do it well.