Staying focused on the reasons you blog for your business

Photo of hands typingI read a great post this morning from the Marketing Executives Network Group; sometimes it’s hard to keep those blogging basics in focus and you need a little reminder.

Here are what MENG considers the most critical questions for business bloggers:

  1. What’s the purpose of the blog? 
  2. Who is the audience?
  3. Do you have a headline editor?
  4. Is your blog a lone wolf or a team player? I like this one – I always try to encourage clients to think about how their blog, website, email marketing and social media naturally fit together.
  5. Does every post have an image? You’d be surprised how much more engaging an article can be with just a single appropriate image.

Read the full post here for more ideas about how to improve your own business blogging.