Five Tips for Maximizing Your New Home Page
When I’m working with a client and they’re putting content together for a new website, almost invariably they tell me that when it comes to the home page, they have no idea what to write. The home page is often a difficult thing to wrap one’s head around when content creation is in the works. It has to serve as an introduction to your business that’s at least compelling enough to get the visitor to click and go deeper, but it’s hard to write because it has to be ‘everything for everyone’ – it has no simple focus the way… Continue Reading