The top website and marketing links for this week.
Still clinging to that old website that isn’t mobile-friendly? Techcrunch reports that yesterday was the biggest shopping day on Thanksgiving ever – $1.15 billion in sales by 5pm. And 54% of visits – $449 million of sales – of that was on smartphones and tablets. Do your customers and your business a favor and upgrade to a mobile-friendly site – I can help.
If you’re new to the world of SEO or thinking about how to get your website to rank higher, here’s a good introduction to SEO basics for small business owners. Hint: start with regular infusions of high-quality content.
Finally – do you use a popup on your site to encourage people to sign up for a mailing list? You might want to rethink that. Learn how you might be damaging the user’s experience as well as your credibility by pressuring users to sign up, and learn how to do it less irritatingly.