Dark Patterns of Manipulation

Here’s a great example of a ‘dark pattern’ I encountered today. Dark patterns are UX (user experience) interactions designed to trick or mislead users. Note the ‘Temporary offer, only 1 left’ in the screenshot here? This is a very typical example of this type of manipulation – trying to make you think you’re going to…

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Weekly Links Roundup – Optimize Images, Seasonal Marketing, Dark Patterns, SEO Tools

The top website and marketing links of the week. “Optimize images” is almost always one of the recommendations when testing a slow-loading website. Optimizing means making images no larger (dimensions and resolution) that they need to be for your site to reduce loading time. It also has to do with making them findable in search…