• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Red Kite Creative logo

Red Kite Creative

  • Web Design
    • Custom WordPress Website Development
    • Responsive Design
    • Completely Custom Web Design
    • Ecommerce Website Design
  • Site Management
    • WordPress Maintenance and Support
    • Managed WordPress Hosting
    • WordPress Training and Consulting
    • WordPress Performance Optimization
  • SEO Services
    • Our SEO Process
    • Our Comprehensive SEO Audit
    • Small Business SEO Packages
    • Local Search Advantage
    • SEO Content Creation
  • Portfolio
    • Testimonials
    • All Projects
    • WordPress
    • Ecommerce
  • About
    • About Red Kite
    • What We Do
    • Working With Us
  • Blog
    • The “Minding Your Business” Blog
  • Contact

slow website

New WordPress Performance Project

December 10, 2019 by Debbie Campbell

BedTimes Magazine Performance ResultsMy long-time WP Minder client BedTimes Magazine came to me with a quandary – their newly-redesigned website was very slowly. Could I help? Of course I could.

Looking for the low-hanging fruit, I made some performance tweaks designed to get the best load time reduction with the least input per my client’s request. While there were many third-party scripts in play on the site, which we couldn’t do anything about, there were definitely areas I could improve fairly easily.

We wound up with a load time reduction of about 58% – it’s not the fastest site, but the goal of performance optimization is to get the fastest site possible without requiring a rebuild. And, the project constraints required a quick fix, not an in-depth operation. Work with what you have and make it do the best it can.

Click the infographic to see the results.

Filed Under: Website Performance Tagged With: slow website, wordpress performance, load time

Weekly Links Roundup – Slow Sites, Black Friday, Improving Conversions, Google Reviews, Blogging

November 16, 2018 by Debbie Campbell

The top website and online marketing links of the week.

Think your slow-as-a-turtle website isn’t hurting your business? Think again. Google has been looking at page load time since back in 2010, and they use this information when ranking websites. A study from 2016 showed that over 50% of mobile users would abandon a site if it took more than 3 seconds to load. Do you think they’ve gotten more patient since then? Nope. Learn how a slow site impacts your business. And then take a look at our performance optimization service. We can help you stop frustrating your users!

Having a great big sale on Black Friday? It’s time to start sending emails to customers now – like, today. Learn some handy (and timely) email marketing techniques for the big day.

And speaking of the 2018 holiday shopping season… learn how to tweak your landing pages for more conversions. What’s a conversion? That’s an action you want a user to take. It usually includes things like: making a purchase; submitting a contact form; or clicking a contact link. Top tip for this season: chatbots (when done well) can be a big help to your business for both shopping assistance and customer support.

Google Reviews. You know how important they are – and how a bad review can turn your day upside down. But don’t worry… you can respond to bad Google reviews in a meaningful and effective way, and often turn them around to demonstrate how well your business responds under pressure. Hint: you should also respond to positive reviews to show you’re paying attention. The fewer reviews you have, the more important this is.

Finally… does your blog content play it safe? Is it boring? Or do you stretch your boundaries and get out of your comfort zone from time to time? If you think you’re not that kind of writer, maybe you should learn to be. How to avoid creating safe content. This is good advice for all bloggers.


Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

 

Filed Under: Self-Promotion and Marketing, SEO, Blogging, Newsletters and Email Campaigns, Website Performance, Conversion Rates, Establishing Trust Tagged With: blogging, email marketing, seo, landing pages, google reviews, slow website, slow wordpress, black friday

Primary Sidebar

Let’s Get Started.

Need a hand with your new site, or redesigning your existing site? Concerned about site maintenance, performance or security? Need more traffic? Or are you ready to go mobile-friendly to give all your site visitors a better experience? Red Kite can help!

Get My Free Consultation
© Copyright 2021 Red Kite Creative LLC · All Rights Reserved · Client Support · Privacy
This website uses cookies to give you the best and most relevant experience. Learn more about cookies.ACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website.

We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Learn more about our privacy policy.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.