The top website and marketing links of the week.
For clients starting an ecommerce site, one of the biggest questions I hear is “how do I deal with taxes?” It’s been a moving target for a long time. WooCommerce has recently started offering integrated automatic sales tax calculations, which might be a very helpful thing. There are also paid tax tools like TaxJar and Avalara if you have a more complex or multi-location business setup. It is complicated for sure, but these tools can take a lot of the effort out of keeping track of taxes.
More info on the Supreme Court’s June 2018 decision to allow states to being charging online sales tax even if the seller has no physical presence in the state, and how it may heavily impact small businesses.
If you’re using Instagram as part of your business marketing mix, have you considered how the time (and day) you post impacts views? Here’s some info on the best times to post on Instagram to increase engagement.
Finally… is your email list (if you have one – which you really should!) tiny? Learn how to make changes on your site to get more visitors converted to email subscribers.
Please let me know if this information is useful to you by commenting below. And let me know if there’s something in particular you’d like to know more about.