Today we’re finishing up our guest post from Karen Marcus of Final Draft Communications. In Part 1 of this post, I listed the four primary elements of website development, and observed that many business owners attempt to create the content (also known as copy) piece themselves. I noted the importance of content, and offered a couple of tips for writing content for your own website. Here are a few more: Offer a Call to Action Different customers will be at different points in the sales cycle. This means some visitors to your website may be just lookie loos, while others… Continue Reading
writing content for your website
Content is one area in which many business owners do try to do it themselves. You might want to try it too. After all, who can describe your business better than you can?
Yet, when you write content for your own website, there can be some challenges.