captcha

Don’t you hate it when you’re typing along, filling in an online form (which is often a joy in itself); you get to the bottom and see one of these things? It might as well be a roadblock. If you’re like me, you have to refresh it several times before you get something that you can actually decipher. It’s a pain, and it could even be costing you customers. Research shows that forcing users to prove they’re human with a captcha like this can reduce conversions (like form completions) by 3.2%. That’s bad – but there are other ways to… Continue Reading