The top website and online marketing links of the week.
Here’s an easy performance win – implement lazy loading on your site. Lazy loading means not loading images that are off-screen; they eventually load when the user scrolls down to them. Learn more about lazy loading and here’s the plugin I like for this task in WordPress sites.
If you offer white papers or other kinds of downloads on your site, did you know that you can use Google Analytics, which you’re most likely already using, to track downloads? Though GA doesn’t natively track this kind of interaction, you can set up this tracking in either Google Tag Manager (easier) or a plugin like Monster Insights, or you can add tracking code manually to your download links (harder and not recommended unless you only have a couple of downloads). Learn more in this thorough post on how to track downloads with Google Analytics.
This is cool… since Google made page speed a search engine ranking factor last year, websites in 95% of the world’s countries have become faster. In addition, we all know that a slower site tends to get abandoned more often. Turns out the opposite is also true – faster sites mean lower abandonment rates! If your WordPress site takes longer than 3 seconds to load, try our WordPress Performance Optimization service.
Do you have a brand new blog, and are you out to change the world? While you’re working on gaining loyal subscribers, learn how to build trust by using the 5 types of emails new bloggers should send to their subscribers.
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