Fort Collins-based Farm Bureau insurance team Rich and Deb Davis were working with our recommended SEO pro, Laurie Macomber of Blue Skies Marketing, on content for a new standalone website for his agency. We worked with Rich, Deb and Laurie to design and develop a new WordPress site that really puts the focus on them, and not just the Farm Bureau as a whole.
We included a custom-coded featured content slider on the home page to show off the four main insurance needs they service. We also created a set of call-to-action graphics linked to the Contact page and contact form, as well as a live chat tool so Rich or Deb can chat directly with clients during their available hours.
Rich and Deb will use the blogging feature of their WordPress site to present timely and pertinent information to readers about insurance offerings, topics of seasonal interest, and answers to common insurance questions. WordPress will make it easy for them to also edit and add pages and other new content on an as-needed basis – without having to call a web developer for help.
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