The top website and marketing links of the week.
About Us pages can be tough. Usually they’re an afterthought – add a bit of history about your company, maybe a mission statement… but it shouldn’t be this way. The About Us page is an opportunity for people to get to know both your business and the people that make it work. Read this collection of tips for making an About Us page that works.
If you run a real estate business, here’s a post on how to create appealing content for your real estate site. This post has an included, detailed response from a real estate site owner, reacting to the SEO recommendations, that could be quite insightful, too.
Finally… do you have an FAQ (frequently asked questions) page on your site? It’s often a very useful thing to have – but what are the other options? This post looks at the problems with FAQs and what you can do about them.