SEO – Getting the Right Perspective

I wanted to cheer when I read this wonderful quote from SEO guru Jill Whalen the other day – maybe this will help you reframe your thinking about SEO too?

“Most people don’t understand SEO because they’re coming at it from the wrong perspective. They’re solely focused on how they can make specific keyword phrases rank better in Google, when instead they should be focusing on how they can create a great website that Google will have to show highly because to omit it from their listings would be a great disservice to their searchers.”