Google Analytics Basics

You’ve made the effort to get a free Google Analytics account and added the tracking code to your website or blog. You’re collecting data about every visitor and visit to your site. Now what?

A client asked me this morning how to best use Analytics to figure out what was happening on her website. Here are a few recommendations on getting your feet wet in the big world of web analytics:

Don’t want to wade through tons of data? Learn how to set up a report containing only the information you want to see and have it emailed to you every week (or whatever time interval you want to use).

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