The top website and marketing links of the week.
Looking to grow your email list? Start at the beginning by sprucing up your signup form – and pay special attention to #11, the privacy statement, with GDPR coming up in just a few weeks.
Building the perfect contact form, from a more UX-based perspective.
If you use Google Tag Manager, this post from Sucuri about how GTM is being targeted by hackers to deliver malicious code. The take-home is that *any* external script, even those from Google, has the potential to be a problem. Minimize their use as much as you can; the more you have, the bigger impact on site load time, at a minimum.
Finally… How do you know if your website marketing efforts are paying off? You can use a tool like Google Analytics to look at traffic and visitor behavior, sure, but what exactly should you be measuring? Learn how to define and measure appropriate key performance indicators (KPIs) for your business.(If you’ve never listened to one of Paul Boag’s podcasts, I highly recommend them).