Friday Link Wrapup – Logo Design, Email Lists, Mobile SEO

The top website and marketing links for this week.

In the market for a new logo for your business? Here are some important reasons why professional logo design doesn’t cost $5 and also why your new logo should cost  more than your lunch. Food for thought – no pun intended.

Here’s a short piece on what makes a good logo to follow that up.

Looking for suggestions on how to create an opt-in campaign to grow your email subscriber list? Here are 7 ideas that will not only build your list, but provide the value needed to motivate those new signups. These include:

  • Free ebooks
  • Discounts on your products or services
  • Case studies
  • Free info or resource lists

And finally, here’s a report on how eye-tracking results have changed for mobile devices since 2014 – this info can be invaluable if you’re trying to rank higher in mobile search engine results pages (SERPS). The big takeaway – if you want the clicks on mobile, you need to be in the 4th position or higher in SERPS.