I read a great post this morning from the Marketing Executives Network Group; sometimes it’s hard to keep those blogging basics in focus and you need a little reminder.
Here are what MENG considers the most critical questions for business bloggers:
- What’s the purpose of the blog?
- Who is the audience?
- Do you have a headline editor?
- Is your blog a lone wolf or a team player? I like this one – I always try to encourage clients to think about how their blog, website, email marketing and social media naturally fit together.
- Does every post have an image? You’d be surprised how much more engaging an article can be with just a single appropriate image.
Read the full post here for more ideas about how to improve your own business blogging.