Friday Link Wrapup – Google Analytics, Mind Mapping, Getting More Clients

The top website and marketing links for this week.

Here is a very, very basic overview of Google Analytics reports for beginners. This doesn’t go into detail – just provides a nice intro on three key default reports. And here’s a chart for learning your way around the features and controls in a report.

Learn how including some kind of penalty (limited time or supply) can increase clicks of your call-to-action buttons.

A few weeks ago I found this great, very simple to use mind-mapping app from Google. It’s called Coggle, and it’s a great way to diagram complex information for yourself or for a team.

Finally, a short article about turning prospects into paying clients by offering possible solutions of varying cost and effectiveness. It’s all about understanding their problems, not pitching your services willy-nilly.