Friday Link Wrapup – Ideal Customers, Missions, Conversions

The top website and marketing links for this week.

Creating user personas is something done often when designing a website, but it can also be very useful for business owners. Here are 6 steps to identifying and targeting your ideal customer that walk you through it.

Considering a redesign of your site? Before you do it, clarify the mission of your site to help you focus on what’s most important. Make it crystal-clear what you offer and what you want people to do on your site.

And finally – need more conversions on your site (who doesn’t)? Here are 4 quick tips on design and content changes that can help you do just that. The one thing I see very often in sites is missing calls-to-action – buttons or very obvious text links that help the user do exactly what you want them to do, like buy a product, sign up for a mailing list, or request a quote.