Our SEO Process

The Site Audit iconStep  1: The SEO Audit
Our SEO Audit is more than just a review; it’s a comprehensive, in-depth website analysis. The Audit is designed to identify problems that that may be preventing your site from ranking well in search engines, and to specify actionable recommendations to fix them. Our Audit includes a manual check of over 70 items. Learn more about our SEO Audits.
Site Tools iconStep  2: Set up site analysis tools
While you already have Google Analytics up and running on this site, the free Google Search Console is also very important. It can help in finding site errors, and in getting pages indexed more quickly. And while Bing comes in a distant second to Google Search, it’s a competitor with growing market share. We’ll also add your site to Bing Webmaster Tools, which is the Bing alternative to Google Search Console.
Technical Issues iconStep 3: Fix Audit high-priority technical issues
We want to remove any blocks to getting your site properly indexed. There’s no point in optimizing for your focus keywords if search engines can’t see the site! In order for it to appear in search it must be crawled and indexed. If there are problems with either process, they can tank your SEO efforts.
Keyword Research iconStep 4: Keyword research and content mapping
We need to find out what your potential customers are really searching for so we can understand how best to present your website content; this is the most critical, foundational part of the entire SEO process. We’ll identify both focus (top-priority) and supporting keywords. The content map provides a blueprint for content creation and optimization going forward.
Competitor Analysis iconStep 5: Competitor analysis
Learn what SEO tactics are working for your top competitors, and where they are strongest and weakest. This step will help us understand how difficult it will be to outrank them and what we should prioritize. We’ll analyze the top competitors who are targeting your most important focus keyword.
On-Page Optimization iconStep 6: On-page optimization
This step is critical, and goes hand-in-hand with keyword research. We want to fix any site-wide on-page problems, and then we’ll get into the optimization of your key content pages. We’ll optimize each key page for the focus and supporting keywords in our content map so that users can more easily find these pages when searching.
Analysis iconStep 7: Analysis and reporting
SEO is not a one-time fix – it’s a long-term, ongoing process. Tracking search engine positioning and key traffic data will show the results of SEO work over time. Monthly reports include KPI (key performance indicators) and keyword rank tracking.
Content Creation iconStep 8: Content creation, ongoing improvements
Content creation must be done on a regular, consistent basis; this is a critical part of SEO as search engines lose interest in your site if it’s not updated. And there are always improvements to be made to your online business presence, such as getting involved in social media, increasing your site’s authority by cleaning up citations, or getting listed in relevant directory sites.
Local Search iconStep 9: Local SEO
Whether or not you have a brick-and-mortar business, you can still benefit from Local Search. Our Local Search Advantage service will set up your local listing in Google My Business and Bing Places for Business, check and fix citations, and do schema markup for key site information.

Still have questions? Contact us to learn more.