The top website and online marketing links of the week. Ever noticed, if you’re like most Google Analytics users, how much traffic you get from Ashburn, VA? Turns out Ashburn is a big technology center – 70% of the world’s Internet traffic flows through there; about 2.2 trillion Google searches per day. Adobe’s app subscriptions are undeniably expensive. Photoshop by itself is $33.99/mo for businesses (right now). The first time I bought Photoshop it was in a box with a bunch of other Creative Suite apps for around $600. But anyway, there are alternatives for everything. Here’s a post on… Continue Reading
Conversion Rates
Weekly Links Roundup – Better Signup Forms, SEO Plugins, 2019 Holidays, Logo Trends
The top website and online marketing links of the week. First post of 2019! Let’s begin with something that affects most business websites – signup forms. Read about 12 tips for creating better signup forms for your site, including: How many fields to include; Whether to offer some kind of incentive for signing up; How to prevent spam without using a traditional, hard-to-read Captcha. Next… As a new-ish user of the Genesis Framework, I was interested to see this smackdown between Genesis SEO and Yoast SEO, two of the top SEO solutions for WordPress. I must admit I’m a Yoast… Continue Reading
Weekly Links Roundup – Republish Old Posts, Content Curation, Website Footers, More Conversions
The top website and online marketing links of the week. Do you ever republish your old blog posts? If you don’t, you should consider it. It’s likely there are great old posts that just need a little updating before they’re ready to put in front of newer readers. Recycling old content is often much easier than trying to come up with new topics! Learn why and how to republish old blog posts – and the right way to do it to keep your “link juice.” Speaking of blogging – here’s a post that discusses one of my favorite strategies, content… Continue Reading
Weekly Links Roundup – Slow Sites, Black Friday, Improving Conversions, Google Reviews, Blogging
The top website and online marketing links of the week. Think your slow-as-a-turtle website isn’t hurting your business? Think again. Google has been looking at page load time since back in 2010, and they use this information when ranking websites. A study from 2016 showed that over 50% of mobile users would abandon a site if it took more than 3 seconds to load. Do you think they’ve gotten more patient since then? Nope. Learn how a slow site impacts your business. And then take a look at our performance optimization service. We can help you stop frustrating your users!… Continue Reading
Weekly Links Roundup – Social Media Auto Posting, SEO Glossary, SEO Challenges, Color
The top website and marketing links of the week. Need an easy way to manage the auto-posting of your WordPress blog posts to your various social media sites? Here’s a roundup of 10 plugins for social media auto-posting. I use Revive Old Post for republishing old content, and I’ve also used a plugin not on this list: Social Media Auto Publish. It’s free but limited to Facebook, LinkedIn and Twitter. Ever been doing your own SEO (or trying to decipher something your SEO expert sent you) and having to deal with acronyms and terms you don’t recognize? Here’s a comprehensive… Continue Reading
Weekly Links Roundup – CRO, Hosting Matters, Online Security
The top website and marketing links of the week. Here’s a great case study showing how UX design and visual hierarchy can improve conversion rates of a web page. Simple changes can bring you noticeable results! If your site is not converting as well as it could be, a brand new year is a great time to improve. Get in touch, Red Kite can help. Where you host matters. Why would you relegate your business website, which hopefully is helping you earn a living, to a $1.99 hosting account? Here’s the latest big outage news from EIG, who bought up… Continue Reading