The top website and marketing links of the week. Looking to grow your email list? Start at the beginning by sprucing up your signup form – and pay special attention to #11, the privacy statement, with GDPR coming up in just a few weeks. Building the perfect contact form, from a more UX-based perspective. If you use Google Tag Manager, this post from Sucuri about how GTM is being targeted by hackers to deliver malicious code. The take-home is that *any* external script, even those from Google, has the potential to be a problem. Minimize their use as much as… Continue Reading
Measuring Website Success
The top website and marketing links of the week. I’m on a constant campaign to get my clients to overcome these common problems that hold their websites back. Mobile-unfriendliness, low-quality (or mostly absent) content, free website builders, and lack of trackable conversions are always issues that can be fixed to make your site a more powerful marketing tool. What is the “nofollow” tag, and when and how would you use it? Learn how to use nofollow to avoid passing linkjuice to sites that may be in any way questionable. Here’s something interesting (if a bit clickbait-y): did you know that… Continue Reading
Happy holidays, if you’re celebrating something this weekend… The top website and marketing links for this week. Food for thought as we come to the beginning of a new year – thinking about your business in light of these five constraints will probably be an eye-opener. A current (2016) guide to on-page SEO for small business owners. On-page SEO is what you do to optimize individual pages and posts on your site; the things that you can directly control. Facebook 101 is a step by step guide to setting up a Facebook business page. And finally, this is sort of geared… Continue Reading
semalt.com is not real traffic. If you check your Google Analytics reports, chances are you’ll see lots of referrals coming from semalt.semalt.com or a similar domain. Semalt claims to be an ‘analytics service’ but what they really do is muck up the statistics in your analytics reports by artificially inflating the page bounce rate (you’ll see the bounce rate from this referrer is 100%). Typically bounce rate is between 30 and 70%; if it’s going up dramatically, check for semalt.com in your referrers list. How to Block Semalt Using .htaccess This is the way I do it, and it’s worked… Continue Reading
I install Analytics tracking code on all sites from Red Kite, yet I know that most clients never go past the dashboard to see what’s going on. Here’s a great set of references for beginning Google Analytics users.