The top website and online marketing links of the week. It’s true that WordPress is my favorite CMS (content management system). That doesn’t mean it’s the right CMS for every business. However, WordPress may be one of the best CMS platforms for SEO. Learn what makes WordPress so SEO-friendly and why it may be a good fit for your business if search engine optimization is important to you. If you’re considering advertising your business on social media, you have some big questions to answer. One of them may be where to advertise. Are Google Ads or Facebook Ads better for… Continue Reading
Establishing Trust
Weekly Links Roundup – Slow Sites, Black Friday, Improving Conversions, Google Reviews, Blogging
The top website and online marketing links of the week. Think your slow-as-a-turtle website isn’t hurting your business? Think again. Google has been looking at page load time since back in 2010, and they use this information when ranking websites. A study from 2016 showed that over 50% of mobile users would abandon a site if it took more than 3 seconds to load. Do you think they’ve gotten more patient since then? Nope. Learn how a slow site impacts your business. And then take a look at our performance optimization service. We can help you stop frustrating your users!… Continue Reading
Weekly Links Roundup – Thanking Customers, Old Content, Too Many Choices, Trello
The top website and marketing links of the week. Making sure your customers know you appreciate them is an ongoing and critical task for business owners. Here are some ideas for thanking your customers from Constant Contact. What to do with the old content on your website is another constant question. Here are some good ideas for dealing with old content from Yoast. Don’t forget that you shouldn’t just delete an old post – if the old post has good-quality links pointing to it and you have a new post that fills the shoes of the old one, you’ll need… Continue Reading
Weekly Links Roundup – Slow WordPress Dashboard, Facebook Marketing, SEO Problems, Trust
The top website and marketing links of the week. If you find that your WordPress admin dashboard is suddenly running a lot slower – guess what? It’s probably that plugin you installed recently. This post on 14 ways to fix a slow WordPress admin includes a list of 35 plugins known to cause dashboard slowdowns, but in case that’s not your issue, there are other things you can troubleshoot and this post will help you do just that. If you’re using Facebook to connect to your audience, here’s a big post detailing 22 Facebook marketing tips for budget-minded small businesses…. Continue Reading
Weekly Links Roundup – Non-profit Newsletters, Testimonials, Improving Conversions, Calls-to-action Best Practices
The top website and marketing links of the week. If your business (in any industry) has an email newsletter, you might find yourself hard-pressed to find something interesting to write about every month (or week, or whatever your timetable is). Here’s a guide to developing newsletter content for non-profits that will help readers better understand and connect with you. I always encourage clients to display testimonials on their websites – they can be a powerful persuader for potential new customers. Research shows that 70% of consumers will trust an online opinion of even someone they don’t know personally. But –… Continue Reading
Weekly Links Roundup – Optimize Images, Seasonal Marketing, Dark Patterns, SEO Tools
The top website and marketing links of the week. “Optimize images” is almost always one of the recommendations when testing a slow-loading website. Optimizing means making images no larger (dimensions and resolution) that they need to be for your site to reduce loading time. It also has to do with making them findable in search engine results. Here’s a nice guide to image optimization, not too technical, that can help you get your own site loading faster. If you run a seasonal business, marketing can be tough. Here’s a post from Constant Contact with 3 easy steps to year-round marketing… Continue Reading
Weekly Links Roundup – Outbound Links, Page Quality, Google Reviews, Email Etiquette
The top website and marketing links of the week. I saw an interesting post on the Yoast blog this week called “Do Outbound Links Matter for SEO?” That’s a good question! The answer is yes, they do, but not for the reasons you might think. Follow the link to find out why outbound links matter. In another Yoast post they discuss how to identify and fix low-quality pages – those pages that aren’t contributing to SEO on your site, but could with some attention and focused tweaking. A new client is looking to display their Google Reviews on their website…. Continue Reading