The top website and online marketing links of the week. It’s true that WordPress is my favorite CMS (content management system). That doesn’t mean it’s the right CMS for every business. However, WordPress may be one of the best CMS platforms for SEO. Learn what makes WordPress so SEO-friendly and why it may be a good fit for your business if search engine optimization is important to you. If you’re considering advertising your business on social media, you have some big questions to answer. One of them may be where to advertise. Are Google Ads or Facebook Ads better for… Continue Reading
Business Credibility
Weekly Links Roundup – Great Photos, Free Stock Photos, CCPA Compliance
The top website and online marketing links of the week. Are you a stickler for great imagery on your website to show off your products or services to the max? Or is it just one of those things that doesn’t get a lot of attention – you either have little imagery or use photos you took on your phone? Whichever camp you’re in, the quality of your site images says a lot about your business. Learn why having great images is so important to giving a professional impression to your customers and how high-quality photos improve your credibility. To follow… Continue Reading
Weekly Links Roundup – New Business Location, URL Shorteners, Small Businesses Without Websites
The top website and online marketing links of the week. Adding a new brick-and-mortar location to your small business empire can be very exciting! But even though you’ll probably remember to update your website with your new location’s information, you might not remember to edit your Google My Business local search listing. Here’s a guide to understanding how opening a new business location can impact your local search strategy. Not using Google My Business? Even if you don’t have a physical location, it still matters for most businesses! We can help get you set up. If you use Google URL… Continue Reading
Weekly Links Roundup – Business Blogging, Scannable Content, Testimonials Slider, Video Galleries
The top website and online marketing links of the week. Think blogging is a waste of time? (Hint: it’s not, if you do it with a focus on quality and consistency). Here’s a quick guide on starting a blog for business and why it really does matter if you’re trying to make your website the strong online base for your marketing efforts that it should be. And if you’re taking the time to write well and frequently, make sure your content is also very easy to read. Most people today scan instead of reading – so you need to focus… Continue Reading
Weekly Links Roundup – Contact Pages, Phone Numbers, Branding, Video Editors
The top website and online marketing links of the week. Contact pages – not the most exciting topic, right? But so important: getting that user to get in touch with you may be the most critical conversion on your site. Here’s a great post on 25 amazing contact pages that may help you rethink the typical boring contact us page and make it something a bit more special for your users. And speaking of contact pages… should you put your phone number on your website? And do you? This article on posting phone numbers (or not) grew out of a… Continue Reading