The top website and online marketing links of the week. Ever really think about using images in your email newsletter? And what kind of an impact those images might have? If not, take a look at this post about images in email marketing, you might learn a thing or two about selecting and using them more effectively. Here’s a nifty new addon tool from Google Analytics – read this guide to using the Page Analytics Chrome plugin to see heatmaps of any website. A heat map can show you where users linger on your website – where they tend to… Continue Reading
Analytics
Weekly Links Roundup – Lazy Loading, Tracking Downloads, Page Speed, Email Marketing for Bloggers
The top website and online marketing links of the week. Here’s an easy performance win – implement lazy loading on your site. Lazy loading means not loading images that are off-screen; they eventually load when the user scrolls down to them. Learn more about lazy loading and here’s the plugin I like for this task in WordPress sites. If you offer white papers or other kinds of downloads on your site, did you know that you can use Google Analytics, which you’re most likely already using, to track downloads? Though GA doesn’t natively track this kind of interaction, you can… Continue Reading
Weekly Links Roundup – Ashburn VA, Adobe Apps, Forms, Remarketing
The top website and online marketing links of the week. Ever noticed, if you’re like most Google Analytics users, how much traffic you get from Ashburn, VA? Turns out Ashburn is a big technology center – 70% of the world’s Internet traffic flows through there; about 2.2 trillion Google searches per day. Adobe’s app subscriptions are undeniably expensive. Photoshop by itself is $33.99/mo for businesses (right now). The first time I bought Photoshop it was in a box with a bunch of other Creative Suite apps for around $600. But anyway, there are alternatives for everything. Here’s a post on… Continue Reading
Weekly Links Roundup – Best Pinterest Images, Recycle Old Content, Analytics, Google My Business
The top website and online marketing links of the week. Pinterest can be a great marketing platform for your business if your customers are there (same goes for all social media platforms). But do you know how to maximize your efforts? Here’s a post showing what types of Pinterest images get the most engagement.In short: avoid faces, use vibrant colors (especially red) and include lots of detail in your photos. I’ve written before about reusing your old blog or website content – you spent all that time making it, so why should it not continue to work hard for you… Continue Reading
Weekly Links Roundup – Testimonials, Product Reviews, GDPR, Analytics Alternatives
The top website and marketing links of the week. I always encourage clients to display testimonials on their site, if their industry allows them. Testimonials are a great way to influence prospective customers toward purchasing your products or services. And reviews let your customers speak – even if they are not always positive, how you handle negative reviews is important, too. Letting prospects see how you take care of problems is at least as important as the glowing testimonials! Learn more about why you should add testimonials and reviews to your site. …And along that vein here’s a great guide… Continue Reading