Earlier this week, a client expressed concern about losing search engine result rankings if they made the switch from HTTP to HTTPS. They’d been told that making this move can result in big rankings losses for 6-7 months, and I was pretty sure that was not the case. But it really depends – making this move (which is a great thing to do, highly recommended both for site and user security and for SEO too) can cause major problems with rankings if it’s not done right. It’s the equivalent of changing domains which can have a big impact on rankings,… Continue Reading
Hiring a Web Professional
The top website and marketing links for this week. First impressions matter – especially online. What does the design of your site say about your business? A lot more than you think! If you look like an amateur, it reduces your credibility. It’s going to be harder for you to convince people of your value, especially if you have a service-oriented company. Learn more about why it’s critical to have a professional design for your business site. Along those same lines, it’s also important to have original content on your site. Learn why original content is important for SEO. Finally – learn about the… Continue Reading
I just had a prospective client, whom I sent a quote last week, write me and tell me they had decided to go with another vendor. No problem with that at all, and I really appreciate it when people actually take the time to let me know one way or the other. But ‘vendor?’ That made me pause… I’ve never thought of myself as a ‘vendor.’ My goal is to be a partner, a resource, a trusted problem-solver for the clients I work with. The people I work best with tell me they view me that way and see great… Continue Reading
I got a comment on my (personal) blog this morning from another Colorado web designer, stating how annoying she thought my dropdown menus were. Well – to each his or her own! I took a look at her site just for kicks, and discovered that the fonts for headlines and some other prominent text are cut off so that only the top halves of the letters are visible. I, for one, find that pretty annoying… The simple fact is, the site wasn’t checked in Chrome, which is the most-used browser at this time (52.1% of browser usage in June 2013)…. Continue Reading
You’re looking for a new website – and a new design/development company. As you’re interviewing potential companies, many of them will probably talk to you about content management systems (CMS). Most companies will probably talk to you about open source CMS – these are the popular platforms like WordPress, Drupal, Joomla and many other less-well-known solutions. Most of them are free, and all of them are highly flexible and customizable. With the right designer/developer, you can get a wonderful tool for your business in the form of an expandable, search engine-friendly and custom website. Open source content management systems are… Continue Reading
Today we’re finishing up our guest post from Karen Marcus of Final Draft Communications. In Part 1 of this post, I listed the four primary elements of website development, and observed that many business owners attempt to create the content (also known as copy) piece themselves. I noted the importance of content, and offered a couple of tips for writing content for your own website. Here are a few more: Offer a Call to Action Different customers will be at different points in the sales cycle. This means some visitors to your website may be just lookie loos, while others… Continue Reading
Content is one area in which many business owners do try to do it themselves. You might want to try it too. After all, who can describe your business better than you can?
Yet, when you write content for your own website, there can be some challenges.
Finding a professional web designer who’s also a developer (or vice-versa) is more difficult than finding someone who’s strictly one or the other, but it’s worth the extra effort. Some of the benefits of getting it all in one package include: a much better understanding of what’s feasible (and advisable) on the website. Designers who know nothing about building websites sometimes have ‘interesting’ ideas when it comes to basics like navigation schemes or information architecture; that might include having inconsistent links on different pages (a no-no for usability) or site organization that doesn’t make a lot of sense. nicer-looking designs…. Continue Reading