| | | |

Friday Link Wrapup – Value of Professional Design, Original Content, Customer Testimonials

The top website and marketing links for this week. First impressions matter – especially online. What does the design of your site say about your business? A lot more than you think! If you look like an amateur, it reduces your credibility. It’s going to be harder for you to convince people of your value, especially if you…

|

Why a proprietary CMS is rarely a good investment for small and medium businesses

You’re looking for a new website – and a new design/development company. As you’re interviewing potential companies, many of them will probably talk to you about content management systems (CMS). Most companies will probably talk to you about open source CMS – these are the popular platforms like WordPress, Drupal, Joomla and many other less-well-known…

|

Guest post: How to Write Content for Your Own Website – Part 2

Today we’re finishing up our guest post from Karen Marcus of Final Draft Communications. In Part 1 of this post, I listed the four primary elements of website development, and observed that many business owners attempt to create the content (also known as copy) piece themselves. I noted the importance of content, and offered a…