Red Kite (finally) gets its new site up. Since I specialize in WordPress, I thought it would be nice to actually have a WordPress site. 🙂
The “Minding Your Business” Blog
I just replaced my old custom Twitter theme with a new one prior to the upcoming launch of the new Red Kite site. You can get a free .psd file that will make it easy for you to make your own Twitter theme here. This fits the new Twitter profile page, not the old one.
Are you using a desktop email program to mail out your monthly newsletter? Many businesses do, at least when first getting started. “Why would I pay for something I can do for free?,” you’re asking. It’s a good question.
Managing email campaigns using a system designed especially for that purpose can help you be a smarter newsletter campaigner and avoid headaches by giving you:
- The ability to analyze your campaigns – you’ll know exactly how many people opened your email, how many many clicked a link, which links they clicked, how many bounces there were and how many signups you’ve had.
- The ability to create, use and/or edit an HTML template design for your newsletter that matches or complements your website.
- The ability to test your email design in a variety of desktop, Web, and mobile platforms. This would be extremely expensive if you had to get a copy of each type of device and software to truly test your design.
- The ability to test your email for spam-iness before it’s sent out.
Using Outlook is a good place to start, but a true campaign management tool has too many benefits to ignore. There are a good variety of online email tools to choose from these days – contact us if you’d like some pointers.