Ah – that question I hear so often from clients with a new blog!
I don’t blog enough – I have a lot of info to share, but often I just don’t think about it until I get some kind of reminder from the outside world – such as a post like this one…
Most of my clients are not freelancers but some of the tips I read recently in this post apply here to their small businesses, too. The worst thing you can do with a blog is start off with an energetic post or two when you first get your shiny new website, then stop using it altogether. Seeing that your last post was dated June 22, 2010 communicates to potential customers that your website is not a high priority for your business, among other things…
You probably paid a not-inconsiderable fee for your custom business website on a CMS platform like WordPress or Drupal. It’s given you the ability to easily add fresh content in the form of blog posts, so if you’re not blogging on a regular basis, you’re not getting the full benefit of the money you spent. It’s like buying a new car and letting it sit in the garage, gathering dust.
So here are a few basic tips on business blogging:
1) Good quality is more important than high frequency. Writing a high-quality post with content useful to your customers (your customers – not you!) once or twice per month is better than writing a bunch of small, short pieces about anything and everything. [Read more…] about How Often Should I Post to my Business Blog?