The “Minding Your Business” Blog

Are you using a desktop email program to mail out your monthly newsletter? Many businesses do, at least when first getting started. “Why would I pay for something I can do for free?,” you’re asking. It’s a good question. Managing email campaigns using a system designed especially for that purpose can help you be a smarter newsletter campaigner and avoid headaches by giving you: The ability to analyze your campaigns – you’ll know exactly how many people opened your email, how many many clicked a link, which links they clicked, how many bounces there were and how many signups you’ve… Continue Reading