Working with Red Kite is not like working with your neighbor’s cousin’s nephew! We are all about building long-term working relationships with our clients. We do things carefully and professionally throughout our web design process – including listening to you when you talk with us about your business goals and what you expect your website to do for you.
Before we begin work, you’ll get a web design worksheet outlining all pages, tasks, responsibilities and fees. Everything is spelled out – you won’t be surprised by an unexpected expense.
Once the contract (a plain English one, we promise) is signed and the deposit received, we’ll begin our research.
Strategy
Before we start, we plan. If you have an existing site we’ll do a preliminary quick content audit to see where things stand. We’ll look at your competitors and other sites in your industry, your traffic data if available, and learn about your target market and goals.
If you’ve chosen an SEO package we’ll do our SEO audit of your existing site, then get to work on researching the low-competition, high-traffic keywords that will drive the content selection for your new site.
Design
With our strategy in place, we’ll begin our design work. Red Kite creates custom designs that are eye-catching and easy to navigated – all mobile-friendly, of course. Your design will support your brand, provide an engaging experience for your users, and be easy to navigate. We’ll include clear calls-to-action to put visitors on the road to successful conversions.
We’ll create mockup layouts based on your stated business goals and requirements and the types of content we’ve agreed will be included. From there, we’ll work together to get to one final, ideal design.
Development
High quality content is critical, and you will need to provide it because you are the expert on your own business; we’ll use the keyword phrases that are tailored to your target audience’s search patterns. But often with websites, it’s what you don’t see that can hurt your chances of ranking well on search engines, including:
- Websites that don’t work well in mobile devices.
- Lack of knowledge about basic on-site SEO techniques.
- Old-fashioned table-based layouts with tons of unnecessary code.
- Sloppy coding in general.
- Poorly written HTML.
We help your ability to rank higher by not doing any of those things. We build mobile-friendly sites. We understand SEO-friendly design and will structure sites for better search engine optimization. We write clean, elegant code. We test across multiple browser platforms and device types. Clean code is better for search engines, period.
Marketing
If you’ve chosen an SEO package we’ll provide monthly reports of how your optimized pages are performing in search engines – and then can expand our ongoing work to included more keywords if you choose. Otherwise, we can help you with social media marketing, learning to use Google Analytics, local search, email marketing and content strategy.
After Launch
We’re right here for you for any support requests. We also provide ongoing site maintenance services for WordPress sites through WP Minder for those clients who prefer to focus on managing their businesses instead of learning the technical ins and outs of our favorite content management system.
Ready to get started? Tell us about your project.