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Standards-based Sites are Better for Website Owners

Standards-based sites are well-built and cleanly-coded. Their content is separated from presentation and style.

This is great for the owners of these sites - here's what it means in plain English:

  • Your site is naturally more search engine-friendly due to valid coding
  • It means that your website can get a totally new look without disrupting any of the existing content
  • Your site's pages load faster because they're smaller and better-coded
  • Reduced maintenance and updating costs because your site's code is more streamlined
  • Your site is forward-compatible, meaning it will continue to look and function correctly when new browser versions are released
  • Your site is accessible to more users

Building to standards helps reduce the costs of developing and maintaining sites, and helps ensure that they will function correctly well into the future. Standards-based sites are more accessible to more users. And they are a much better long-term value for the business owner.


Red Kite is a member of the Web Standards Group. This is what they have to say about the subject:

"The World Wide Web Consortium (W3C), along with other groups and standards bodies, has established technologies for creating and interpreting web-based content. These technologies, which we call 'web standards,' are carefully designed to deliver the greatest benefits to the greatest number of web users while ensuring the long-term viability of any document published on the Web."

"Designing and building with these standards simplifies and lowers the cost of production, while delivering sites that are accessible to more people and more types of Internet devices. Sites developed along these lines will continue to function correctly as traditional desktop browsers evolve, and as new Internet devices come to market."

This is a great place to learn more: Web Standards Group

Contact us for more information on websites that will serve you well now and into the future.