Responsive Design: Mobile-friendly Websites

Image of responsive design in various devicesResponsive isn’t an option anymore – it’s a necessity.That’s why every site we design and build works nicely across all types of devices from phones to desktops.

Google began using mobile-friendliness as a ranking factor for search engine results in April 2015. If you’re in an industry where mobile-friendly content is the norm and your site doesn’t offer it, you could eventually experience notable losses in ranking positions. And it’s not going to get any better – as of 2015, more people spent time browsing the web on mobile devices than on desktops and laptops (see report).

Forcing your customers to zoom in to see content on your site is something that is going to irritate them enough to make them leave and go to your competitors’ websites. Choosing not to offer a mobile-friendly experience will eventually help your competitors, if it’s not doing so already.

What does ‘responsive’ or ‘mobile-friendly’ mean?

  • A responsive site resizes dynamically depending on the size and orientation of the user’s browser
  • Content is rearranged on the fly to be displayed in a way that best suits that browser size

There are two options when it comes to making a site responsive or mobile-friendly:

  • A separate mobile website containing limited content
  • A responsive website that’s served to both desktop and mobile/tablet users

We strongly prefer to have one responsive design that works well across all types of devices, because it’s always much easier to manage one website than two separate sites.

Responsive Design for WordPress

We do responsive design for WordPress as well – you can see some of our custom responsive WordPress themes in the portfolio.

Red Kite can help you create a mobile-friendly website experience for your customers.

If you’re planning a redesign and are not sure about the extra cost of mobile-friendliness, contact us for more information. You can easily get the traffic stats for mobile visitors from Google Analytics to determine if it makes sense for your business.