Opt out of SEO at your peril!

- Jill Whalen, www.highrankings.com (http://www NULL.highrankings NULL.com/)

Web users find what they’re looking for using a major search engine – that means Google. But simply having a website doesn’t necessarily mean it will be found by any given search engine – and even if it is, it could be buried so deeply in the results that your customers can’t find you. If your site is not listed in the top page or two of results, your competitors are getting sales that could be yours!

That’s why it’s critical to optimize your website for key search phrases, and if you’re adding new content frequently, it’s equally important that ongoing monitoring takes place once your site begins ranking well for your search terms. Red Kite can help you with the process of search engine optimization (SEO).

How Do We Optimize Your Site?

Search engines look for specific and properly-placed elements within your site before indexing it. We include the basic optimization steps listed below on every site we develop. It’s not an afterthought or an expensive add-on, but is instead a key component of our design process.

We take steps to improve your chances that your site will be found by doing the following:

• Creating a clean navigation scheme – easy-to-follow text-based links throughout your site
• Unique title tag on every page
• Unique META description tag on every page
• Using keywords in headline tags
• Using keywords in img alt attributes
• Using keywords in link title attributes
• Using keywords in hyperlinks
• Using text instead of graphics for navigation
• Checking for broken links
• Validating code

Quick SEO Audits

Is your website not performing well in Google search results? We can perform a site audit that quickly identifies major SEO problems. Our report will show you the easiest changes to your site that will bring the most SEO benefit, organized in priority order.  Contact us to get a quick SEO audit scheduled today (info null@null redkitecreative NULL.com).

Professional Search Marketing Services

For full-fledged search marketing campaigns, Red Kite partners with local search specialists to develop and implement complete optimization strategies for your site. We offer both SEO (organic) and SEM (pay-per-click) consulting services including keyword research, competitor analyis, copyediting and copywriting, and monthly monitoring. We don’t engage in any “black-hat” SEO techniques that may get your site penalized or banned from the search engines and cannot guarantee a high ranking nor increased sales. What we can do is properly prepare your web site for good organic (as opposed to paid-for) results.  Contact us for more information.

Social Media Marketing

Are you interested in using Twitter, Facebook, LinkedIn, or YouTube to promote your business? Red Kite can help you get started. We can help you:

• Create effective profiles on the major social networks
• Connect your blog/website and social media profiles so that posting in one will be mirrored on the others (less work for you!)
• Create a Twitter profile, including a custom Twitter background that matches your website
• Create a Facebook page to drive traffic to your main blog or website
• Learn how to use video and YouTube channels to market your company
• Find the right followers