Be found.

Most web users find what they're looking for using a major search engine - primarily Google. But simply having a website doesn't necessarily mean it will be found by any given search engine - and even if it is, it could be buried so deeply in the results that your customers can't find you. If your site is not listed in the top page or two of results, your competitors are getting sales that could be yours!

That's why it's so important to optimize your website for key search phrases, and if you're adding new content frequently, it's equally important that ongoing monitoring takes place once your site begins ranking well for your search terms. Red Kite can help you with website promotion and search engine optimization. Learn more about SEO and improving your website's search engine visibility.

As a professional web site search engine optimization firm, Red Kite does not engage in any black-hat SEO techniques that may get your site penalized or banned from the search engines. Please note - we cannot guarantee a high ranking nor increased sales - this is unethical. What we can do is properly prepare your web site for good organic (non-paid) results. Read more about what we promise...

How Do We Optimize Your Site?

Search engines look for specific and properly-placed elements within your site before indexing it. We ensure that your website is as accessible as possible to the major search engines, and take steps to improve your chances that it will be found, by doing the following:

  • Researching and refining an appropriate keyword list
  • Creating a clean navigation scheme - easy-to-follow links throughout your site
  • Using the title tag properly
  • Using the META description tag properly
  • Using keywords in headline tags
  • Using keywords effectively within page content
  • Using keywords in img alt attributes
  • Using keywords in link title attributes
  • Using keywords in hyperlinks
  • Using text instead of graphics for links, important content and names
  • Checking for broken links
  • Validating the pages (not an SEO technique, but good for finding errors in code that may affect spiderability)

Is your site optimized? It is if Red Kite designed it for you - we include basic optimization on every page. It's not an afterthought or an expensive add-on, but is instead a key component of our design process.

SEO Services

The SEO Audit

All of our SEO services begin with an Audit of your existing website. We will review the following elements and prepare a report with recommendations for improving your site's search engine rankings (and prioritization of changes). Again, we cannot guarantee any particular ranking, but having a search engine-friendly site goes a long way toward improving your visibility. This service includes 30 minutes of consulting (in person or by telephone). The price of the SEO Audit is applied to all other SEO services if you choose to move forward. $425.

  • Keyword phrase analysis
  • Correct doctype
  • Title tags
  • META description tags
  • Headline tags
  • Keyword density and positioning within page copy
  • Flow and readability of copy
  • Image alt attributes
  • Hyperlinks
  • Non-graphic links
  • Broken links
  • robots.txt file
  • Valid (X)HTML, CSS
  • Navigation scheme
  • Link popularity
  • Indexing in major search engines
  • Use of Flash, splash pages, frames
  • Download times

Find out if your site is really search engine-friendly - contact us about an SEO audit.

Professional SEO and SEM Services

Red Kite works in partnership with other Colorado search engine specialists to develop and implement optimization strategies for your site. We offer both SEO (organic) and SEM (pay-per-click) consulting services as well as ongoing monitoring. Please contact us for more information - we'd be happy to provide a free initial consultation.

SEO Case Study

Red Kite was approached by RockySoft Corp. of Fort Collins, CO with an idea: Because of the extremely high cost of pay-per-click (PPC) marketing for their top keyword choices, RockySoft was interested in improving their organic search engine results and eventually reducing their use of PPC.

Read more...