Red Kite Offers Full-service Email Campaign Management

Email key

According to the Direct Marketing Association, in 2009 commercial email returned $43.62 for every dollar spent - that's a stunning ROI if you think about it. In comparison, Internet search marketing returned $21.85 per dollar spent (which is still a very healthy number).

Are you interested in offering a newsletter to keep your business in front of your clients, but not sure how to get started? Or do you already have a newsletter, but would like to do less of the busy work yourself? We can help!

Our comprehensive email services include:

  • Design of subscription forms for your website
  • The design of autoresponder email templates to confirm subscriptions
  • Custom HTML newsletter template design
  • Subscription list management including signups, bounces, duplicates and unsubscribes
  • Production and mailing of your newsletter with your provided content
  • Testing of your email in multiple email platforms - desktop, Web and mobile
  • A monthly email report showing total messages sent, delivered, opened and bounced for each mailing

Monthly service packages include list management, handling mailings for you, testing, and monthly reports. for more information and we'll provide you with a custom quote; package pricing varies a bit depending on the size of your mailing list.

Why Can't I Just Use Outlook?

Are you using a desktop email program to mail out your monthly newsletter? "Why would I pay for something I can do for free?", you might ask.

Managing email campaigns using a system designed especially for them can help you avoid headaches by giving you:

  • The ability to analyze your campaigns - you'll know exactly how many people opened your email, how many many clicked a link, how many bounces and signups you've had.
  • The ability to test your email design in a variety of desktop, Web, and mobile platforms. This would be extremely expensive if you had to get a copy of each type of device and software to truly test your design.
  • The ability to test your email for spam-iness before it's sent out.

Introducing Semaphore, Red Kite's Email Campaign Manager

Using Semaphore we manage your emailings from start to finish. Get a monthly service package containing the following elements and we'll handle everything for you - you just need to provide us with content for your newsletter.

  • Subscription list management including signups, bounces, duplicates and unsubscribes
  • Production and mailing of your newsletter with your provided content
  • Testing of your email in multiple email platforms - desktop, Web and mobile
  • A monthly email report showing total messages sent, delivered, opened and bounced for each mailing

If you need a custom HTML email template or subscription forms for you site, we can do that for you too.

If you're more of a do-it-yourselfer, you can use Semaphore to prepare, test, and track your own campaigns. Learn more about managing your own email newsletter mailings here.

- we'd love to help you get your mailing campaign up and running.

Semaphore Clients: